Why SEO is important for your website

According to a study by BrightEdge in 2019, 53% of the traffic that goes to websites comes from org…

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Why SEO is important for your website

According to a study by BrightEdge in 2019, 53% of the traffic that goes to websites comes from organic search. This stat clearly tells us why any business that wants to grow its website traffic needs to take Search Engine Optimization (SEO) seriously. But what is SEO, and why does it matter? This question is what this article intends to answer. 

We will discuss what SEO is, its importance and why it is necessary to hire an expert in this field if you want to implement these SEO strategies into your website effectively. 

What is SEO? 

SEO stands for Search Engine Optimization, and it refers to the ongoing practice of improving the quality and quantity of traffic that visits a website from organic search. When you do a Google search for any Apple product, you will always see Apple's website at the top of the search results. This doesn't happen by mistake; there are SEO strategies that Apple implements in its website to make this possible. 

Why is SEO important?

Many digital marketing experts consider SEO as the lifeline of any website. If you want to maintain stable traffic on your website, here is why you need SEO more than any other digital marketing strategy. 

     1. Search engines are the primary source of traffic. 

If you don't have many resources to run Ads to market your website on social platforms like Facebook and Instagram, you will likely have to rely on search engines as the primary source of traffic. The only way to get this traffic is by always being among the first website in the search results when a user makes a query in the search engine about a product or service related to what your business offers. 

For instance, if your website sells bags within your local area, your aim is to always be number one in the search results when anyone within that area makes a search query related to bags. You will have more chances of making this person a paying customer than a website that doesn't appear on the first page of the search results.

     2. Better user experience for your website visitors 

Most of the SEO strategies are centered around improving the user experience of your website visitors. So, when these strategies are effectively implemented into your website, your target customers will likely have a better experience while using your site, which in the end leads to more conversions. 

     3. It builds trust and credibility for your website. 

The ordinary consumer doesn't even know what SEO means, so every website that appears first when they make a query in the search engine is considered the most relevant. And this is true most of the time. So, when your website becomes so popular in the search engine, lots of your potential customers will start looking at your brand as authentic and credible. 

Remember, building trust is the most crucial aspect of marketing. So, implementing SEO into your website is vital if you want your target audience to trust your brand. Even if someone doesn't visit your website the very first time they see it in their search result, they will at some point do if it frequently appears in their search results. In the end, this leads to gradual growth in your website traffic. 

     4. It is cheaper than most marketing strategies. 

Compared to other digital marketing strategies like Social media marketing and email marketing, SEO is more efficient if you consider the resources you have to invest. Most of the time, digital marketing strategies like running Ads on social platforms to grow website traffic have an immediate impact on website traffic. However, SEO is more sustainable and has a long-term effect compared to other digital marketing strategies. 

     5. It is suitable for brand awareness. 

If you are trying to grow a new brand, one of the most effective ways to do so is by using SEO strategies. This will ensure your website appears on the first pages of search results whenever a user makes a query related to the products or services you offer. If you look at most of the websites and apps you use, you'll realize you got to know about most of them through search engines. 

So, for any business that wants to get new customers, not implementing SEO is not an option; it is something they have to do. 

Why is it necessary to hire a reliable marketing agency to help you with SEO 

  • SEO is extensive: If your day-to-day work is not related to creating and marketing websites and web apps, trying to do SEO on your own will consume many of your resources that you could have invested in the other main aspects of your business. 
  • It is cost-effective to hire an agency than doing it yourself: A digital marketing agency like Afrobyte has done SEO long enough. Their experience in this field makes it easier for them to know the most effective strategies to use and how best to implement them. 
  • It gives more time to focus on your core business: If you want to run your business efficiently, it is crucial to invest your time in what you know to do best. Hiring an SEO company to help you grow your organic search traffic will give you a higher return on investment (ROI) than when you do it yourself. 

Final thoughts 

SEO is the lifeline of any business that relies on website traffic to thrive. As we have seen above, SEO grows your website's traffic and improves user experience since most of the strategies it uses rotate around improving user experience. Hiring an experienced company to help you implement SEO into your website is something we recommend because it has proven to yield a higher ROI than trying to do it yourself.